Clear before clever.

I started in graphic design: brand systems, visual identity, the discipline of making things clear before making them clever. That instinct carried me into product. A decade of UX across enterprise platforms, dealer portals, and real estate investment software followed, most recently as Senior Design Lead at Realeflow, where I designed the UX for Baxter, the platform's AI assistant.

Designing AI products made me want to build with them. So now I do. I design and ship my own products end to end with AI-assisted workflows, bringing the same process I'd bring to any client work: research first, decisions documented, judgment throughout. The tools got faster. The steps didn't change.